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Junior Growth Marketer

Sydney CBD, NSW

We're looking for a T-shaped marketer to drive the next stage of new customer acquisition for our brands. You will test and scale spend in performance marketing channels whilst driving conversion through lifecycle tactics. As an entry-level role, you'll be mentored by the best marketers across Australia that have taken brands from zero to millions in revenue.

Job description

Working within the growth marketing team, you will have the opportunity to reach millions of Australians with impactful messaging that prompts them to convert. You will execute campaigns across a variety of platforms, including traditional performance channels, new and upcoming platforms, and email marketing.

Responsibilities:

  • Explore new channels (outside Facebook and Google) that can unlock the next chapter of growth for our performance marketing initiatives.
  • Provide guidance to the creative team to produce creatives and funnel optimisations that meet channel best practices
  • Build a framework for identifying and opportunity sizing new channels.
  • Measure the true impact of campaigns running on channels with opaque data reporting.
  • Maintain a fast feedback loop of test → measure → learn and sharing key insights
  • Assist with optimisations and management of multi-million dollar spend levels on Facebook and Google.
  • Execute email and lifecycle campaigns that re-engage potential leads to convert them into customers.
  • Find the highest impact levers between targeting, creative, funnel and algorithmic optimisations

Experience required

Essentials:

  • Experience running campaigns on Facebook or Google Ads
  • Experience with email marketing or content creation
  • Experience with data analytics and reporting (e.g. Google Analytics)
  • Ability to write copy that stands out and drives action
  • Comfortable working in environments that require context switching between different channels and brands
  • Ability to clearly communicate results, key findings, and areas of opportunities

Bonus points if you have:

  • Experience scaling media campaigns efficiently within CAC targets
  • Experience running paid media campaigns on channels outside of Facebook or Google (such as TikTok, Reddit, Pinterest)
  • Experience creating ad statics or social content using tools like Figma or Photoshop
  • Been through the journey of a fast-growing startup and understand how to excel within such an environment

Why join Eucalyptus?

We’ve grown from 0 to 200,000 patients

We’ve grown from 0 to 5 brands

We’ve grown from 4 to 200 people

All in just 3 years!

We are building the future of accessible, patient-centric healthcare right here in Australia and we want you to be part of this generational story!

We are backed by some of the best VCs in the world and Blackbird, who invested in us, put us among the fastest-growing companies they have ever funded.

What do we do, exactly?

Our mission is to build the future of healthcare, and help people live longer, healthier lives.

We have built a bespoke technology platform to deliver healthcare to Australians with a level of care and depth that brings healthcare into the internet age and we are just getting started.

We work with doctors, specialists, pharmacists, and medical professionals from all over the country, and our brands (Pilot, Kin, Software, Normal, and Juniper) speak to different people at different stages of their life and needs. For example, our most recent brand, Juniper, is changing the conversation around menopause.

How do we work?

Things move quickly here.

We like to set goals with the mindset that if we hit them all we haven’t challenged ourselves enough. You’ll be surrounded by a world-class team of thinkers, designers, engineers and leaders who are obsessed with three things:

  1. The health and wellbeing of the average person
  2. Creating personalised, engaging, convenient user-experiences
  3. Making healthcare fun and interesting (because it is)

We are experienced business builders, our roots and talent run deep in the DTC and technology space. We believe too many chefs spoil the broth and people are given the freedom to make decisions (and mistakes), and learn from the journey. Ultimately, we believe ideas are cheap and great execution is more important than anything.

Why you'll thrive here

Here are the highlights:

  • Come and experience the growth at one of the fastest growing startups (LinkedIn #5 fastest growing startups in Australia) while we are still small (~200 people).
  • Push yourself with challenges that are world-first, unique and exhilarating.
  • See the meaningful impact of your work on over tens of thousands of actual users (check out the customers that love us!)
  • Learn from some of Australia’s best marketers, engineers, creatives, operations specialists, and medical professionals - joining a diverse team from Atlassian, Canva, Google, Koala, McKinsey, Bain, BuzzFeed, Optiver, Halter and many many more.
  • A share in the company (equity), so you are rewarded for your best work.
  • And also it goes without saying: flexible location work arrangements, WFH allowances, parental leave, gym benefits, employee discounts, social clubs sponsorships, uncapped learning and development budgets for all of our staff.
  • Life is too short to not be curious

Want to help us build the future of healthcare?

Because we’re going to need all the help we can get.

Apply Now