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Offline Media Buyer

Sydney, Australia

We’re looking for an Offline Media Buyer to fuel the next chapter of growth for our acquisition team. You will own and manage a multiple 7-figure budget, and guide our in-house creative team to maximise the efficiency of our spend. We believe exceptional performance marketing is equal parts savvy media buying, creative talent & analytics and you will be at the forefront of this intersection.

Why join Eucalyptus?

We are building the future of accessible, patient-centric healthcare right here in Australia!

In just 2 years, we've grown to over 100 000 patients across 3 companies. Blackbird, who invested in us, put us among the fastest-growing companies they have ever funded.

What do we do, exactly?

Well, we have built a technology platform to deliver healthcare to Australians with a level of care and depth that brings healthcare into the internet age. We plug into doctors, specialists and pharmacies from all over the country, and our brands (Pilot, Kin and Software) cater for different demographics. Our most recent brand, Normal, is changing the conversation around sexual health and wellness.

How do we work?

Things move quickly here. We like to set goals with the mindset that if we hit them all we haven’t challenged ourselves enough. You’ll be surrounded by a world-class team of thinkers, designers, engineers and leaders who are obsessed with three things:

  1. The health and wellbeing of the average person
  2. Creating personalised, engaging, convenient user-experiences
  3. Making healthcare fun and interesting (because it is)

The organisation is flat and decision making happens regularly and rapidly at every level of the org. We believe too many chefs spoil the broth and ultimately people are given the freedom to make decisions (and mistakes), and learn from the journey. Ultimately, we believe ideas are cheap and execution is more important than anything.

Why you'll thrive here

We want to set you up for success from day one, ensuring you’ll thrive here because you’ll:

  • Come in at the ground floor at one of the fastest growing startups in the country while we are still small (~80 people).
  • An awesome office in Haymarket, near Central (with flexible work – esp. during COVID).
  • See the meaningful impact of your work on over tens of thousands of actual users (check out the customers that love us!).
  • Learn from some of Australia’s best marketers, engineers and creatives, joining a diverse team from Atlassian, Canva, Koala, McKinsey, BuzzFeed, Optiver, Halter and more.
  • A share in the company (equity), so you are rewarded for your best work.

Job description

As an Offline Media Buyer at Eucalyptus you will:

  • Help plan the broader media spend allocation
  • Build and manage relationships with offline media and channel providers
  • Negotiate and review external provider media plans
  • Manage and optimise paid media campaigns for Radio, Television, Outdoor, Podcasts and others across the Eucalyptus portfolio
  • Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements
  • Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team
  • Stay on top of industry trends to ensure Eucalyptus is implementing best in class strategies and tactics
  • Work closely with the creative team on the delivery and timing of assets

Experience required


  • 1-2 years in an offline media marketing role OR 1+ years in an advisory role
  • profession (accounting, consulting or finance)
  • Ability to clearly communicate results, key findings, and areas of opportunities
  • Excellent organisational skills and ability to manage deadlines
  • Proven track record of growing conversation volume within CAC targets

Bonus points if you:

  • have worked in fast-paced, dynamic work environments
  • are process-oriented and excellent at multiple stakeholder management

Want to help us build the future of healthcare?

Because we’re going to need all the help we can get.

Apply Now