Mid-Weight Creative | Pilot

Location of position: Sydney, Australia
‍Employment Type: Full Time

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Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$160M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What you’ll be doing)

We’re looking for a Mid-Weight Creative with a design or production background who can deliver and lead a high volume of topically relevant and impactful creative that will primarily live on digital channels. You will empower our team to move quickly, constantly try new ways in to connect with the customer, and scale what’s working into fully integrated campaigns.

• Interpret and answer creative briefs using visual communications and strategic thinking.
• Identify patient/customer insights to develop creative briefs for the team to execute.
• Coordinate and help direct visual content and production shoots for Pilot, and ensure all creative output is perfectly on-brand.
• Experiment with new formats and explore new content opportunities, partnerships and platforms to drive outsized returns in creative engagement.
• Ideate and brief in new content ideas to our network of social media content creators that will amplify Pilot’s products and insert the Pilot brand into our target demo’s conversations.
• Understand the basics of digital marketing and use performance and engagement metrics to inform future creative work.
• Support the growth squad across briefs at all levels, including the development of performance marketing work, production shoots, email marketing, brand marketing, PR and other initiatives.
• Use cultural events as source of inspiration to create topical content that builds cult brand awareness.
• Distill complex medical topics into simple and entertaining assets, and produce informative and engaging content that makes healthcare accessible.

About you (Who you are)

Experience required:

• Have 3 to 4 years of experience with a strong portfolio to match. Working in a media and/or advertising environment (brand, agency, and/or publisher) is highly preferable.
• On the tools design experience either in graphic design and/or art direction to support team in making ads
• A track record in generating concepts that resonate well with the target market
• The ability to pick up on social trends and integrate them into content that aligns with the Pilot brand and audience
• Good executional skills and an eye for detail

Skills required

• Concepting - You can come up with unique, on-trend advertising ideas that are differentiated for specific demographics.
• Content creation capabilities - You can test those ideas by creating lo-fi statics or videos on performance channels. (Meta/YouTube)
• Data-informed - You can present ideas and tests backed by clear statistics or qualitative insights, not just gut feelings.

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll **spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
• We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.